New Delhi, September 10, 2025 — Luxury just got more affordable. Jeep India has announced steep price cuts across its SUV lineup, from the sporty Compass to the rugged Wrangler, following the government’s GST 2.0 reforms. Starting September 22, buyers will see ex-showroom discounts ranging between ₹1.26 lakh and ₹4.84 lakh, depending on the model and variant.
What’s Changed?
Jeep India has passed on the full benefits of the restructured GST slabs, which now cap at 40% for larger vehicles. The reductions are as follows:
| Model | Max Price Cut |
|---|---|
| Wrangler | ₹4.84 lakh |
| Grand Cherokee | ₹4.5 lakh |
| Meridian | ₹2.47 lakh |
| Compass | ₹2.16 lakh |
These revised prices will be visible across all Jeep dealerships nationwide starting September 22.
Why It Matters
Jeep’s bold pricing strategy shows how GST 2.0 is shifting market dynamics. By reducing the tax burden on larger vehicles, automakers are making premium SUVs significantly more accessible to customers right before the festive season—when demand traditionally spikes.
What Jeep Says
Kumar Priyesh, Business Head & Director of Automotive Brands at Stellantis India, expressed enthusiasm:
“At Jeep, we have always believed in delivering exceptional value along with our legendary capabilities. The GST reform is a transformative step that brings clarity and affordability for customers. We are delighted to pass on the full benefit to our buyers, making the Jeep lifestyle more accessible than ever.”
Who Wins?
- Buyers seeking Jeep ownership now face lower financial barriers—especially for high-end models like the Wrangler and Grand Cherokee.
- Jeep strengthens its appeal among aspirational customers, potentially gaining a market edge.
- Other luxury automakers may follow suit, creating favorable pricing dynamics across the premium segment.
Final Thoughts
Jeep India’s GST-linked price cuts redefine luxury affordability. With savings of up to ₹4.84 lakh, iconic SUVs like the Wrangler and Grand Cherokee become more within reach. If you’ve ever wanted a Jeep, this festive season seems like the perfect time to make it happen.