Introduction:                              

Marketing of agriculture produce is called agriculture marketing. Marketing is a process of bringing together the producers and the buyer and his essential to complete the process of production marketing of agriculture produces arises with the commercial agriculture and marketable surplus .Indian farmers now produce not only food crops like rice and wheat but also concentrate on the production of commercial crops like cotton, jute, tobacco, oil seeds Etc. The methods of agricultural marketing in India.

Agricultural marketing in India involves the selling of agricultural produce by farmers to consumers or intermediaries. In India several methods have evolved, both traditional and modern, to facilitate the sale of farm products. There are some methods of agricultural marketing in India:

Methods of agriculture marketing:

There are many ways by which the farmers may dispose his surplus produce.

• The former sells his produced to the village trader some of the traders purchase the produce on their own. While some other act as an intermediate between the farmer’s seller and wholesale merchant in the nearby town.
• The former sell in the weekly markets popularly known as halls and Mandy’s. That is village bazaars. halls or the village markets often held once or  twice a few while Mandy are also village market held at longer interval or on special occasions like festivals, jataras  fairs are held once a year  while celebrating religious festivals the farmers bring their produce as well as livestock.
• The farmers may sell in the Mandy’s of some small large towns. in the Mandy  there are brokers or the dalals who help the farmers to sell their produce to the whole sellers. The Dalal exploit the ignorant and illiterate farmers.
• Government agencies such as the Food Corporation of India (FCI) and state procurement agencies purchase produce directly from farmers at a Minimum Support Price (MSP).These purchases primarily focus on staple crops like wheat and rice and are aimed at ensuring food security and stabilizing prices. Farmers benefit from the guaranteed prices from minimum support price.
• In some cases, farmers bypass intermediaries and sell their produce directly to consumers in local markets, roadside stalls, or farmer markets. This method eliminates middlemen and ensures better prices for both farmers and consumers. Farmers’ markets like Rythu Bazaars in Andhra Pradesh or Apni Mandis in Punjab are examples of such initiatives.
• Farmers sell their produce directly to local traders or middlemen, who then sell it to larger markets or consumers. This is a common method in rural areas where farmers may not have direct access to markets. The middlemen often take a significant share of the profit, which can negatively impact the farmers’ earnings.

also read: explain the features of green revolution.