Tata Motors Passenger Vehicles (TMPV) has once again cemented its position as India’s No. 2 carmaker in retail sales for the second consecutive month, as per data from the government’s Vahaan portal (excluding Telangana). The company retailed 73,879 passenger vehicles in October 2025, outpacing Mahindra & Mahindra (67,444) and Hyundai Motor India (65,048) — marking a strong festive season performance driven by robust SUV and EV sales.
Tata Widens the Gap in October 2025
In October, Tata Motors extended its lead over rivals with a difference of 7,900 units ahead of Mahindra and 9,660 units ahead of Hyundai, compared to gaps of 3,492 and 5,339 units in September.
| Rank | Carmaker | October 2025 Sales (Vahaan) | Key Models Driving Sales |
|---|---|---|---|
| 1 | Maruti Suzuki | 2,39,086 | Swift, Brezza, Baleno, Ertiga, Fronx |
| 2 | Tata Motors | 73,879 | Nexon, Punch, Tiago EV, Punch EV, Harrier |
| 3 | Mahindra & Mahindra | 67,444 | Scorpio, XUV 3XO, Bolero Neo, Thar |
| 4 | Hyundai Motor India | 65,048 | Creta, Venue, Exter, i20 |
Festive Momentum and Growt
The festive season provided a major sales boost, with Navratri and Diwali driving record-breaking demand. In September 2025, Tata Motors retailed 41,151 units — already surpassing Mahindra and Hyundai. But October’s performance shows how the automaker maximized festive demand through aggressive market strategy and product strength.
According to FADA, Navratri retail volumes rose by nearly 34% year-on-year, and Tata Motors fully capitalized on this positive sentiment. Between Navratri and Diwali, Tata sold over 1 lakh vehicles, marking a 33% YoY increase, with SUVs contributing nearly 70% of the total.
Model-Wise Highlights:
- Tata Nexon: ~38,000 units, up 73% YoY.
- Tata Punch: ~32,000 units, a consistent performer in compact SUV space.
- EV Models (Nexon EV, Tiago EV, Punch EV): Together crossed 10,000 retail units, up 37% YoY from the last festive season.
This data reinforces Tata’s growing dominance in the SUV and EV segments, two of the fastest-growing categories in India’s passenger vehicle market.
What’s Driving Tata’s Surge
The rise isn’t accidental — it’s the result of product innovation, strategic timing, and strong brand positioning.
The newly refreshed Tata Nexon, now featuring ADAS technology, improved interiors, and the Red #DARK Edition, has struck a chord with young urban buyers seeking performance, safety, and style. Similarly, Tata’s early investment in the mass-market EV space continues to pay off — the Punch EV has added incremental volumes and strengthened Tata’s hold in the affordable EV market.
The company also benefited from smart festive planning — coordinated dealer stocking, attractive financing offers, and region-specific marketing campaigns that aligned perfectly with high consumer sentiment.
The Road Ahead
While Tata Motors is celebrating its back-to-back No. 2 rank, sustaining this momentum will be the next challenge. Historically, demand softens post-Diwali, and competitors like Mahindra (XUV700 facelift), Hyundai (2025 Venue), and Maruti Suzuki (Victoris) are gearing up for launches to capture post-festive demand.
Tata, however, has its second-half strategy ready, with several anticipated launches in the pipeline — including the Tata Sierra (ICE and EV variants) and the Punch facelift.
That said, macroeconomic risks such as interest rate fluctuations and supply chain challenges could affect overall industry performance. But for now, Tata’s achievement reflects strong consumer trust, operational efficiency, and a brand that’s truly come of age in India’s passenger vehicle space.