UPI Shake-Up: Why PhonePe & Google Pay Are Losing Ground — and Who’s Gaining It
India’s Unified Payments Interface (UPI) ecosystem is undergoing a quiet but significant shift. For years, PhonePe and Google Pay dominated the market almost entirely. Now, their combined market share has slipped by over four percentage… UPI Shake-Up: Why PhonePe & Google Pay Are Losing Ground — and Who’s Gaining It