New Delhi — In a strategic move to strengthen its content appeal and improve engagement with younger audiences, Flipkart has acquired a majority stake in Pinkvilla India, a popular digital infotainment platform. The transaction—now finalized—marks a significant step in Flipkart’s aim to blend commerce with compelling content. Why the Acquisition Matters Flipkart’s decision aligns with … Continue reading Flipkart Buys Pinkvilla to Win Over Gen Z Shoppers