Introduction:

Marketing of agriculture produce is called agriculture marketing. Marketing is a process of bringing together the producers and the buyer and his essential to complete the process of production marketing of agriculture produces arises with the commercial agriculture and marketable surplus .Indian farmers now produce not only food crops like rice and wheat but also concentrate on the production of commercial crops like cotton, jute, tobacco, oil seeds Etc. The defects of agricultural marketing in India are:

Defects of agriculture marketing:

• Lack of organization: The farmers do not have their own collective organization or association to facilitate them to sell their produce.
• Forced sale: The Indian farmers are force to sell the produce at an unfavorable time and place and get unfavorable price they sell their produce immediately after harvest because of poverty and indebtedness.
• Poor storage : In villages the Indian farmers does not have facilities to store his reduce properly. Farmers often lack proper storage facilities, which forces them to sell their produce immediately after harvest, even when market prices are low. Lack of modern cold storage and warehousing facilities results in substantial post-harvest losses, especially for perishable goods.
• poor transport conditions: In rural areas the transport condition in rural areas are so bad that even rich formers who have large amount of surplus produce may not always be interested in going to the Mandy. Many rural areas are poorly connected with markets, leading to high transportation costs and delays, reducing the profitability for farmers.
• Poor condition in the Mandy: The conditions in the Mandy are such that the farmers are afraid of going there. He may have to wait for sometime before he may be able to dispose of his produce he may not have proper warehousing facilities to keep his stock.
• Existence of too many middle men: The number of intermediaries and middleman between the farmer and the final consumer of farm produce are too many and the margin going to them is too large.
• Lack of educate : The farmers do not ordinary get information about the ruling prices in the big market they have no idea about marketing conditions and about the possible prices in the future.
• Fraudulent practices : In the unregulated market many more practices are common such as arbitrary deduction from sale proceeds, discriminatory marketing charges.
• Multiplicity of weight and measures: There was no common measure throughout the country. There is great scope for cheating the farmer.
• Absence of grading and standardization: In a country where there is excessive adulteration one cannot simply think of the system of grading and standardization. There is a lack of uniform standards for grading agricultural produce, meaning farmers do not receive better prices for higher-quality produce. This discourages them from focusing on quality improvements.
• Inferior quality of produce: The quality of produce is inferior due to the indifference seeds. Pests and diseases, preventive methods of harvesting and lack of proper storage and dumping.
• Limited Knowledge of Market Mechanisms: Many farmers are unaware of modern marketing practices, government schemes, or digital platforms that could help them market their produce more efficiently.

also read: explain the measures to improve agricultural marketing in India.